Summer Sale

PEDALING HER FIRST TWO-WHEELER IS ONE OF LIFE’S GREAT EXPERIENCES, AND THE COLORFUL ADORE MAKES IT EASY. KEY PERFORMANCE FACTORS Lightweight ALUXX-Grade Aluminum frame material and innovative fork design come together to keep her bike light and easy to pedal. Intuitive Singlespeed drivetrain and smaller grips keep it easy for her to learn and feel comfortable behind the wheel. Safe Easy balance tires, training wheels, and a low stand-over height allow for safe maneuvering.

PEDALING HER FIRST TWO-WHEELER IS ONE OF LIFE’S GREAT EXPERIENCES, AND THE COLORFUL ADORE MAKES IT EASY. KEY PERFORMANCE FACTORS Lightweight ALUXX-Grade Aluminum frame material and innovative fork design come together to keep her bike light and easy to pedal. Intuitive Singlespeed drivetrain and smaller grips keep it easy for her to learn and feel comfortable behind the wheel. Safe Easy balance tires, training wheels and a low stand-over height allow for safe maneuvering.

Transportation, fitness, and fun. Escape is all these things and more. Choose your mission, hop on, and go. With its lightweight ALUXX aluminum frame and smooth, stable 24" wheels, Escape is your ticket to on-road versatility. Ride city streets or country roads. For commuting, fitness, or just for the fun of it. Confident upright geometry and a wide range of gears give it a sporty ride quality. Whatever road or path you choose, Escape is always up for the adventure.

With its lightweight ALUXX aluminum frame, upright positioning and high-quality parts that give it a smooth, comfortable ride, the Escape Disc is totally versatile and totally fun to ride. It now features a high-quality composite fork and innovative D-Fuse seatpost. Both are great for smoothing out rough roads, absorbing shocks and vibrations, and giving you a smoother, more comfortable ride. The disc brakes deliver powerful braking performance in dry or wet conditions, and the 700c wheels with Giant EasyRide Tubeless tires (on select models) keep you rolling with speed, efficiency and a reduced risk of flats. As an added bonus, there’s clearance for larger tires up to 45mm in width, which makes it easier to ride rougher roads. It comes with integrated mounts, so you can customize your ride with racks or fenders. Whatever road or path you choose, Escape Disc is ready to roll. KEY PERFORMANCE FACTORS Balanced and efficient Lightweight ALUXX frame, fast-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable Powerful disc brakes and a wide range of gears help you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires feature the Giant EasyRide Tubeless system (on select models). Integrated rack mounts make it easier to carry your daily essentials or load up for weekend adventures.

SMOOTH, FAST AND FUN. THIS VERSATILE ALUMINUM ROAD BIKE HELPS YOU PUSH THE PACE, RIDE MORE MILES, AND EXPAND YOUR ROAD RIDING EXPERIENCE. Balanced road geometry Frame is specifically engineered to produce a balanced, all-rounder feel that blends confident rider positioning with agile cornering and acceleration. Smooth ride quality Innovative D-Fuse seatpost design reduces road shocks and vibrations, and a Giant WheelSystem lets you run tubeless tires up to 32c for a smoother ride quality and reduced risk of flats. Total control Seamless disc brake integration, including flat mounts and 12mm front and rear thru-axles, produces more consistent braking power for better control, even in wet weather and rough roads.

Built for Endurance Lightweight and balanced, the modern endurance geometry is designed specifically for women, and delivers a smooth all-day ride experience. Power Transfer Sporting OverDrive and PowerCore technologies, this efficient frameset offers superior stiffness without compromising compliance. Comfort Liv’s 3F women’s-specific design, Advanced-Grade Composite fork and ALUXX tubing are ideal for venturing further and riding longer. Why We Love It Comfortable and stable on paved and rough roads, the Avail AR opens up a whole new treasure chest of possibilities. Whether it’s navigating asphalt or venturing through an unpaved short cut, it is smooth on flats, spry on climbs and confident on descents. Avail AR features the latest women’s endurance geometry with a lightweight ALUXX frame and wide tires that ride steady on-road and off when you need it. Vibrations are diminished with an Advanced-Grade Composite fork and D-Fuse seatpost. Maintain control with precise OverDrive steerer and powerful disc brakes. This bike also accommodates a rack and fenders to keep you equipped on longer hauls. - Frame: ALUXX-Grade Aluminum - Fork: Advanced-Grade Composite, OverDrive, disc - Wheels: Giant S-R2 Disc wheelset - Shifters: Shimano Claris - Crankset: FSA Tempo, 34/50

Float through rock gardens. Feel the flow on technical singletrack. This full-suspension 29er makes it easy to experience the latest trail-taming technologies for a smooth, confident ride. Modern mountain bike trails are fun, flowy, and challenging. Stance 29 gets you in sync with the terrain, so you can ride with more confidence and have more fun. The lightweight and durable ALUXX aluminum frame features our FlexPoint rear suspension system for a smooth, balanced ride that keeps you in control. It gives you 120mm of smooth suspension travel in the rear and 130mm up front. Combine that with the added stability of 29-inch wheels and you get a confident ride to help you crush challenging descents and climb with greater traction and speed. Attainable trail performance - Handcrafted with lightweight, stiff, and durable ALUXX aluminum, it’s the perfect entry to full-suspension performance. Smooth suspension - FlexPoint Suspension technology helps you tackle challenging terrain and improve your trail riding capabilities. 29er confidence and control - Larger 29-inch diameter wheels roll over rugged terrain with balance and stability, giving you the momentum to tackle technical climbs and the confidence to fly on fast, rugged singletrack descents. - Frame: ALUXX-Grade Aluminum, 120mm FlexPoint suspension - Fork: Giant Crest 34 RCL, 130mm, custom tuned for Giant - Wheels: Giant AM 29 alloy, tubeless ready - Shifters: Shimano Deore - Crankset: Praxis Cadet, 30t

Whether it's navigating asphalt or venturing through an unpaved short cut, the Avail AR is smooth on flats, spry on climbs and confident on descents.

HAMMER UP CLIMBS, ACCELERATE ON SMOOTH SINGLETRACK, CARRY YOUR SPEED AS THE TRAIL DIPS AND DIVES. THIS LIGHTWEIGHT ALUMINUM 29ER COMBINES EFFICIENCY AND BALANCED CONTROL, JUST THE RIGHT COMBINATION FOR XC PERFORMANCE. With a frameset that’s engineered using ALUXX SLR, our highest-grade aluminum, this superlight and agile 29er delivers speed and efficiency for XC riders and racers. Designed to ride with a 100mm suspension fork, it's a race-bred climber with quick acceleration. The 29er-specific frame geometry offers an ideal balance of stability and maneuverability on all types of XC terrain. Boost hub spacing gives you added tire clearance and wheel stiffness, and a new Giant WheelSystem with tubeless tires delivers a smoother, more efficient ride plus a reduced risk of flats. KEY PERFORMANCE FACTORS Lightweight acceleration The lightest aluminum hardtail mountain bike frameset Giant has ever produced helps XC riders and racers climb and accelerate with speed. Unyielding efficiency With a best-in-class stiffness-to-weight-ratio, the all-new XtC SLR 29 sets the new standard for alloy-XC efficiency. 29er confidence and control Larger 29-inch diameter wheels roll over rough terrain with balance and stability, giving you momentum on technical climbs and confidence on fast singletrack descents. Can fit up to a 2.4-inch rear tire.

Turn up the heat on challenging XC terrain. This full-suspension 29er features cutting-edge Maestro suspension and progressive geometry to help you crush all singletrack, from smooth and fast to steep and technical. With an ALUXX SL aluminum frameset that’s engineered with 90mm of rear suspension travel and 100mm up front, this smooth-riding 29er is a master at conquering technical XC terrain. It’s optimized for larger diameter wheels with an updated Maestro suspension system that’s configured for a tighter rear triangle. Its progressive frame geometry makes it quicker and more agile on climbs and descents. A trunnion-mount shock produces a smooth, supple feel with improved pedaling efficiency, and its Advanced Forged Composite upper rocker arm is lighter and stronger than aluminum. A lightweight Giant WheelSystem with Boost technology comes with tubeless tires already set up, making it easy to experience added efficiency and control on technical terrain. XC Efficiency ALUXX SL aluminum frameset is engineered with lightweight materials and aggressive geometry for faster climbing and accelerating. 29er speed and stability Frame geometry and suspension are optimized for 29-inch wheels to deliver a race-winning combo of speed and stability on XC terrain. Traction and control Updated Maestro Suspension with an Advanced Forged Composite rocker arm and trunnion-mount shock delivers smooth suspension performance on XC climbs, corners and descents.

Steep drops, blind lines, chunky singletrack through roots and rocks. This fierce 29er helps you tame the wildest enduro terrain with smooth suspension and confident handling. From the bike park to weekend enduros, daily trail sessions to rowdy backcountry adventures, this full-suspension 29er is ready for action. With a lightweight, strong, and dependable ALUXX SL frameset, Reign 29 helps you conquer climbs and rail rugged descents with more confidence and control. It’s engineered with progressive geometry that’s optimized for its 29-inch wheels. That means shorter chainstays, a longer toptube, and headtube/seattube angles that put you in the perfect position to slay all types of singletrack. The updated Maestro suspension gives you 146mm of smooth, active rear travel that features a trunnion mount shock and Advanced Forged Composite rocker arm. Add in a host of other aggressive trail riding technologies, including a cleanly routed dropper seatpost and the latest Giant WheelSystem with Boost hub spacing and tubeless tires, and it’s ready to rip when you are. Race-bred suspension Maestro rear suspension developed and tested under extreme conditions of Enduro World Series races. The trunnion mount shock has a longer stroke and smoother feel, and the Advanced Forged Composite upper rocker arm adds stiffness while lowering overall frame weight. Progressive enduro geometry The frameset features enduro-ready geometry so you can ride aggressive descents and rail corners with confidence. The 64.56/76.36-degree headtube/seattube angles with a 170mm travel, 42mm fork offset produce confident front-end handling with high-speed stability and control. 29er confidence and control Larger 29-inch diameter wheels roll over rugged enduro terrain with improved balance and stability, giving you the momentum to crank up tough climbs and the confidence to fly on fast, technical descents.

Float through rock gardens, hit the jumps, and find the faster line. With quick-handling 27.5 wheels and adjustable frame geometry, this lively trail bike is a party on wheels. Built for those who favor the responsive, agile handling of 27.5 wheels, this trail ripper features flip chip that lets you adjust the frame geometry for riding style and terrain. You can choose a steeper or slacker headtube angle and either a 20mm or 30mm bottom bracket drop. The ALUXX SL aluminum frame is fitted with updated Maestro rear suspension featuring 145mm of smooth, active rear travel. A trunnion-mount shock and Advanced Forged Composite rocker arm help soak up bumps, giving you traction and control to float through rocks, roots and ruts. Confidence is further bolstered by a 160mm travel suspension fork up front.

Defy Advanced Pro features a host of innovative technologies including a D-Fuse composite seatpost and Contact SLR D-Fuse composite handlebar. These components add compliance and reduce road shocks and vibrations. The Advanced-grade composite frame is also integrated for disc brakes, with flat-mount disc brake tabs and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 35mm. The oversized and tapered OverDrive 2 steerer tube boosts cornering precision, while the MegaDrive downtube and PowerCore bottom bracket deliver precise handling and class-leading pedaling efficiency.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com